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About
us
Dennis Bernard Inc.
was founded in 1950
by Eugene Campanaro
a licensed
barber/beautician,
Foggia, Italy, who
opened the first
barber/salon
location, Phil &
Gene's in Union, NJ.
Dennis
Bernard Campanaro
started working
in his dad's salon
at the age of five
and for many years
was able to learn
the business and
gain the knowledge
to one day become a
future hairstylist,
salon and chain
owner. In 1981 after
securing his NJ
state license,
Dennis working with
his dad developed a
new innovative
product which would
change the course of
hair color services
within the beauty
industry. Using the
Jheri Redding
methods of oils as
conditioners, exact
measurements were
configured to
develop and speed up
hair color services
to under 15 minutes
(including super
resistant) while
super conditioning
and eliminating
fadeout associated
with hair color
services.
Thus POWERTOOLS for
hair color was
tested, re-tested
and tested again
with selected
stylist's within the
Total Image salon
chain. In 1986 the
marketing begun and
throughout the next
ten years the beauty
world was introduced
to this new
POWERTOOL additive
which would step up
hair color to its
next level. In 1999
with color services
becoming a major
part of hair care,
the company
repackaged the
product and changed
the name to "TCA"
The Color
Accelerator. Dennis
Bernard's "TCA" as
part of the
POWERTOOLS for
professional hair
color brand is now
sold thru master
distributors in over
20 countries and
recognized as the
staple in the
accelerator category
by United States
distributors.
Over the years
Dennis Bernard
Inc. continues to
market "TCA" as part
of
the POWERTOOLS brand
for professional
hair color, while
introducing and
expanding the
company. In
addition to
POWERTOOLS,
smartSOLUTIONS
education/DVD's,
banners, posters,
style books and
reception area
magazines are
presently being
marketed.
Eugene Campanaro
passed away on
September 27, 2002
at the age of 83.
Before his passing
his last days behind
the chair were spent
servicing several
customers each day.
He was well
regarded, respected
and will be missed
by all who knew
him. The beauty
industry has been
forever changed
through his many
accomplishments.
Michael Campanaro
(VP operations), 57
passed away on
November 14, 2004.
Michael passed from
the
complications caused
by diabetes after a
long struggle with
heart and kidney
problems and years
of continuing
medical conditions.
Michael helped start
Total Image
Hairdesigners Inc.,
and Dennis Bernard,
Inc. and would often
be seen at trade
shows representing
the company.
Under the direction
of Dennis Bernard,
brothers Jeffrey,
Mario and Eugene
Campanaro as well as
corporate executives
Joseph Santy (VP
Education), Dennis
Durante (VP
Schools) and Cy
Singer (VP Business
Development), have
exhibited at over
1427 worldwide shows
growing the Dennis
Bernard brands
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