Dennis, I LOVE the Flexible Holding Hairspray I purchased. I also really liked the new Incredible Holding Hairspray that you gave me in Chicago. I have used it on updo's on my clients and it holds my styles perfectly!

Lisa Morrice, Indiana

Hi Dennis, Your Incredible Holding Aerosol hairspray (IHS) proved it's worth in 40 mph winds today in Vegas. I still have my hairstyle after going outdoors today!!!!!

Leslie Sherwood Skinner, Las Vegas, NV

Forwarded through our Ireland Distributor.
 

Dee Said Hello. xoxo
She had a customer with broken bleached hair,coming out in clumps. She applied loads of AVO and then coloured with AVO/TCA/CBC and no problem. Hair was restored and client delighted!

Forwarded through our Ireland Distributor. I think Paul Fleming
likes all our products!
Tony Diamond, Director

Just a quick note to give you some feedback on how we got on with PowerTools over Christmas. Paula has been won over, TCA and PowerTools have become essential tools in the salon and given us the opportunity to market colour to existing and more importantly new clients in a new and unique way.

Paula was blown away with the results in terms of coverage, speed and the resultant condition of the hair afterwards. The Clients Love It!!!

I've now been introducing a product from the range to the salon every 2 weeks and currently we are using TCA on about 80% of our colour clients, we are also using the Resistant Assistant, the Stain Remover and CBC blue drops to great effect. In the 2 weeks to Christmas we sold 14 bottles of CBC to Clients purely because Rosie and Barbara who are both blonde used it and loved it. I've now started all the stylists using PCS on every blow-dry and I'll give you feedback when I get it. The key for us with PowerTools was that Eureka moment with Paula who as you know has been conditioned a certain way on colour development over the last 25 years.

We also tried the sulphate free shampoo from the Smart Solutions range and that went down very well. I'll need you to do a session with the girls on the Smart Solutions range so give me a shout when we can pencil that in.

Interestingly enough, because we have had so much success in the salon with the products I've been recommending them to all my distribution clients and they are more willing to try them out because I can stand over them personally. I've been using Paula as a contact for other salon and stylists using TCA and they respond very well to the feedback from a fellow stylist.

I'm now leading into new prospects with PowerTools and that's working out very well. It's very liberating from a sales point of view to have a unique set of products you can offer to every salon regardless of the product set they're already using. I'm finding salons are attracted by the fact that they can take late colour appointments and those salons I deal with in shopping centres can offer lunchtime colour.

Look, sorry for the novel above, but you've got big fans of TCA and PowerTools here. Look forward to doing good business in 2011 with this.

Paul Fleming

My name is Tiffany Moore and I am a Smart Solutions fanatic! I have been styling hair for over 2 years now and I believe that Dennis Bernard Smart Solutions are the best products on the market. I recently used Smart Solutions products for a photo shoot for a national publication. If you look at the January 2011 issue of Flex magazine and turn to page 226 you will see a look created exclusively with Smart Solutions styling products. I was able to achieve the look I wanted with no trouble. I just thought that I'd pass on the information that your products are helping create beautiful looks for people to see around the country! I will continue to use your products for future photo shoots.

Tiffany Moore

I'm sending you this email to Thank You. I am the new store manager in Marlboro, NJ for Emiliani, right in your backyard. I have worked with Dennis on the road before, a few years back, not sure if he would remember me. I have used a few of your products and have always supported Dennis Bernard products and Smart Solutions. When you rolled out the incentive program for Emiliani for Sept/Oct I took this back to my store the minute I got into my car. I got my staff involved and ran a contest in my store to push AVO oil sales. My staff jumped on board and really got excited about this product. We used the sample you had given us as a tester and put it into everyone's hand. We sold over 100 in the two months, and I know as a company we sold record numbers cause of the friendly competition it started within the stores. My staff and I would like to thank you for the great incentive and hope we could win again for November & December.

Emiliani, Marlboro team, Ludovico Talluto

Congrats from Launchpad!
Dennis Bernard is a winner in the following categories of Launchpad's Readers Choice Awards:

Best Haircare--Color Care: Smart Solutions Color Protector Styling Aid
Best Stylers--Wax/Pomade: Smart Solutions Texture Control Wax

Launchpad Magazine

Smart Solution new CVS shampoo aroma is delicious, does everything stated on the bottle, love it!

Mom-Calandra, Boca Raton, FL

Recently, I purchased some Straight n' Curl Serum at my salon. My curly hair loves it! :) Thanks, great work with the product.

Courtney D'Angelo, Dunkirk, NY

Our salon ordered your Smart Solutions styling products to use in the salon and retail, and guess what? WE LOVE THEM!!!!
Ashley Mitchell, Fairhope, Ala

Help, I love your Color Protector, Conditioner, Styling Aid - CCS. I received it a year ago as a gift. Please tell me where in my area can I find this great product? I live in Brunswick, ME, Thank you, Barbara Pelley

The Smart Solutions hairspray, Perfection 55 Finishing -- is wonderful. I love it. It holds great and leaves your hair real shinny.

Sue Medlin, Freehold NJ

My stylist introduced me to your products about one year ago, and I love them. I use the smart SOLUTIONS, PCS, Protector, Conditioner, Style Aid for color treated hair, the CCS and the Straight Conditioning Serum. Keep up the good work!

Carol Lukowski, clukowski@sbcglobal.net

Dear Dennis, I am patiently waiting for your Smart Solutions wet line to appear. Pleeeze give me some kind of idea when I might be able to purchase these new products. I looooooove Dennis Bernard products! I am going to carry them in my salon. Thanks again for such amazing products and products that allow me to work on one client at a time giving them my full attention.

Tammy Voss, Divaz Salon & Medispa, Placerville, CA